Ia cu Paine
Ia cu Pâine is a meal-kit platform that delivers fresh, pre-portioned ingredients along with weekly curated recipes.
Floating Dots designed and developed the entire digital experience — a modern eCommerce platform built to simplify meal planning, help users cook at home, and streamline weekly delivery workflows.
Team members: 5
Collaboration: 2021 – 2022
The Challenge
The founders needed a platform that combined eCommerce, recipe management, and logistics scheduling, all within an intuitive customer journey.
Key challenges included:
- Building a workflow that makes cooking at home easier, not more complex
- Allowing users to select recipes, choose servings, and schedule deliveries
- Managing a dynamic inventory of ingredients tied to weekly menus
- Creating a frictionless checkout experience
- Ensuring the platform supports multiple delivery windows and subscription flows
- Designing a brand that feels warm, local, and trustworthy
The difficulty was building a flexible system that works for both customers and operational teams handling orders and fulfillment.
The solution
We developed a custom platform using Laravel and React, ensuring both stability and a seamless, interactive user experience. The system was engineered to handle weekly menu changes, ingredient mapping, and order logic.
Key Product Features
- Weekly recipe catalog with detailed steps and images
- Dynamic ingredient mapping tied to chosen servings
- Delivery calendar with selectable time slots
- One-time orders & subscription options
- User accounts with saved preferences and order history
- Secure payments integrated directly into the checkout flow
- Admin panel for recipe management, ingredient updates, and logistics coordination
The UI/UX was crafted to help users feel confident and inspired — making cooking at home simple and enjoyable.
the outcome
The launch of Ia cu Pâine marked a significant step forward in the Romanian meal-kit market.
The platform delivered:
- A smooth, personalized shopping experience
- Increased order completion through simplified flows
- Strong customer engagement thanks to beautiful recipe pages
- Efficient logistics thanks to a purpose-built admin dashboard
- A scalable foundation ready for new meal plans, delivery zones, or subscription models
Ia cu Paine successfully brought curated home cooking to a modern digital format.
tech stack
Let’s Build Something That Matters
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